Vitec Group Imaging Division appoints Gentec International exclusive Canadian distributor.

by valrac4_a3kqdy

Gentec International is pleased to announce that the company has partnered with Vitec Group Imaging Division and will become their exclusive distributor in Canada on January 1, 2013. As a result of this partnership, Gentec International will distribute the Vitec Group Imaging Division’s entire range of products within the photo and video supports, carrying/protective solutions, and lighting categories.

“Gentec’s business philosophy, product mix, distribution and logistics centre, and channel diversification provide all of the critical elements required to execute our strategic plan,” stated Bill Drysdale, Managing Director of Manfrotto Distribution USA and Regional Director, Americas, Vitec Group Imaging Division. “This partnership ensures that all of our products remain easily accessible for our Canadian consumers, which is always a top priority for the brand.”

Effective January 1, 2013, Gentec assumes distribution of the Manfrotto, Kata and National Geographic photographic carrying solutions lines and photo, video and lighting supports and accessories products under the Manfrotto, Gitzo and Avenger brands. The Vitec Group Imaging Division’s current Canadian distributor will continue to market the brands in Canada until the transition is complete. Read More.

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