New Lens for Touit Family

by valrac4_a3kqdy

Press release

The new ZEISS Touit 50 mm f/2.8

The new ZEISS Touit 50 mm f/2.8

More and more photographers are taking advantage of the growing possibilities afforded by compact system cameras with APS-C sensors. With the Touit 12 mm f/2.8 and Touit 32 mm f/1.8, ZEISS already offers two lenses with E- and X-mount that suffice in meeting the demands of ambitious photographers. Now, the new ZEISS Touit 50 mm f/2.8 expands the Touit family to include longer focal lengths as well as close-up coverage.

The Touit 50 mm f/2.8 offers a magnification power of 1:1. As a result, the photographed object appears on the camera sensor in its original size. Details that cannot be seen with the naked eye become impressively visible at short shooting distances. This new Touit is therefore following in very large footsteps: ZEISS macro lenses with a magnification power of 1:2, such as the Makro-Planar T* 100 mm f/2 and Makro-Planar T* 50 mm f/2, have already established themselves as top macro lenses among SLR lenses.

Thanks to its moderate telephoto focal length, the Touit 50 mm f/2.8 is also perfect as a portrait lens. When allowing for a crop factor of 1.5, the angular field corresponds to a full-frame-equivalent focal length of 75 mm. Here, too, the lens’s enormous versatility pays off. The lens covers distances from infinity to a magnification power of 1:1. The Touit 50 mm f/2.8 is a versatile lens that harmonizes very well with the flexible application of compact APS-C system cameras. Its imaging power makes it an ideal choice for close-ups and portraits.

The Touit 50 mm f/2.8 also employs the time-proven floating elements design from ZEISS. This enables the lens to achieve a consistently high imaging performance, including up to the minimum object distance (MOD). The exceptional image quality remains consistent, independent of the focus setting. Two aspheres—lens elements number three and four—deliver an important contribution to the high image quality. Two additional lens elements with low dispersion—lens elements number two and nine—help ensure that the lateral and longitudinal chromatic aberrations are kept to a minimum.

A round iris with a total of nine blades gives areas of the motif outside the focus a soft and very natural-looking character. Focused objects before a blurry background are clearly accentuated, creating a harmonious and balanced bokeh. Excellent sharpness along all f-stops rounds off the performance spectrum of the Touit 50 mm f/2.8.

The Touit 50 mm f/2.8 with E and X mount will be available worldwide in March 2014. The recommended sales price will be $999.00.

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