[dropcap]T[/dropcap]he Canadian Imaging and Trade Association (CITA) announced the final shipment numbers for 2014 and forecasts for 2015 for digital cameras.
Just over 1.2 million digital cameras were shipped to Canadian retailers in 2014, a decrease of 32% compared to 2013 levels. The decline of digital camera sales in Canada and around the globe continues, as the high household-penetration rate and the ever-growing competition from smartphones and tablets that can also take pictures, steadily increases. This is especially prevalent for point-and-shoot cameras.
The interchangeable-lens camera (ILC) market, which includes both DSLRs and CSCs (compact-system cameras), came in at just under 360,000 units in 2014, a decline of 27% from 2013 levels. ILC continues to represent an increasingly larger share of the overall digital camera market, capturing almost 30% of the total shipments in 2014.
CITA’s forecast for 2015 is for a further decline in digital camera shipments of 20% to 971,000 units. Point-and-shoot camera shipments are expected to decline 24% vs. 2014 to 653,000 cameras, whereas total interchangeable-lens camera shipments are expected to decrease 11% vs. 2014, to 318,700 units.
On a positive note, 8% growth is forecast for CSCs in 2015 to 64,100 units. CSC lenses also experienced a 28% growth in 2014 and should experience further growth in 2015.
Point-and-shoot cameras (P&S) over $400 also ended 2014 with a 20% growth over 2013, showing that consumers are still interested in cameras with upgraded features. A popular feature of today’s P&S camera is the ability to connect to a Wi-Fi network. This greatly simplifies the process for backing up and sharing images. This Wi-Fi built-in feature continues to take a greater share of the total Digital Camera market, with almost 1/3 of P&S cameras having this feature in 2014 compared to only 25% in 2013.
Other P&S features that continue to grow relative to total shipments, include:
1) Longer Zoom (18x and above) with over 43% of P&S units compared to 38% in 2013
2) Waterproof capabilities with over 17% of P&S units compared to 15% in 2013
3) GPS built-in with 11% of P&S units compared to 10% in 2013
CITA was formed in 1955 as a non-profit organization representing the manufacturers, distributors and importers of photo and imaging products. A forum for members to meet, discuss and liaise with each other, CITA encourages peer-based collaboration to drive and support industry growth. For more information, visit www.citacanada.ca.