Digital Camera Market Forecasted to Ship Close to 1 Million Cameras in 2015

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[dropcap]T[/dropcap]he Canadian Imaging and Trade Association (CITA) announced the final shipment numbers for 2014 and forecasts for 2015 for digital cameras.


Compact-system cameras (CSCs or mirrorless) and cameras over $400 showing growth as Canadians continue to upgrade their digital cameras.

Digital Cameras
Just over 1.2 million digital cameras were shipped to Canadian retailers in 2014, a decrease of 32% compared to 2013 levels. The decline of digital camera sales in Canada and around the globe continues, as the high household-penetration rate and the ever-growing competition from smartphones and tablets that can also take pictures, steadily increases. This is especially prevalent for point-and-shoot cameras.

The interchangeable-lens camera (ILC) market, which includes both DSLRs and CSCs (compact-system cameras), came in at just under 360,000 units in 2014, a decline of 27% from 2013 levels. ILC continues to represent an increasingly larger share of the overall digital camera market, capturing almost 30% of the total shipments in 2014.

CITA’s forecast for 2015 is for a further decline in digital camera shipments of 20% to 971,000 units. Point-and-shoot camera shipments are expected to decline 24% vs. 2014 to 653,000 cameras, whereas total interchangeable-lens camera shipments are expected to decrease 11% vs. 2014, to 318,700 units.

On a positive note, 8% growth is forecast for CSCs in 2015 to 64,100 units. CSC lenses also experienced a 28% growth in 2014 and should experience further growth in 2015.

Point-and-shoot cameras (P&S) over $400 also ended 2014 with a 20% growth over 2013, showing that consumers are still interested in cameras with upgraded features. A popular feature of today’s P&S camera is the ability to connect to a Wi-Fi network. This greatly simplifies the process for backing up and sharing images. This Wi-Fi built-in feature continues to take a greater share of the total Digital Camera market, with almost 1/3 of P&S cameras having this feature in 2014 compared to only 25% in 2013.

Other P&S features that continue to grow relative to total shipments, include:
1) Longer Zoom (18x and above) with over 43% of P&S units compared to 38% in 2013
2) Waterproof capabilities with over 17% of P&S units compared to 15% in 2013
3) GPS built-in with 11% of P&S units compared to 10% in 2013

About CITA
CITA was formed in 1955 as a non-profit organization representing the manufacturers, distributors and importers of photo and imaging products. A forum for members to meet, discuss and liaise with each other, CITA encourages peer-based collaboration to drive and support industry growth. For more information, visit

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