Sara Cwynar adopts and manipulates the conventions of advertising to create visually seductive images. By adapting work from book advertisements found in old issues of Life and McCall’s magazines Cwynar brings the images back into a commercial context through a different lens. Cwynar’s works represent a moment in time when publications are converting to digital forms. Flat Death by Sara Cwynar is featured at the Billboards on Lansdowne Ave in Toronto through May 31 as part of the Scotiabank CONTACT Photography Festival. Please visit www.scotiabankcontactphoto.com for more information.