Press release by Epson Canada
Epson is transforming the $40 billion North American printing market, addressing one of the biggest pain points for small businesses and consumers: running out of ink. Under its new EcoTank brand, Epson has unveiled five new all-in-one colour printers featuring large ink reservoirs – what Epson defines as the Supertank category – that come loaded and ready for up to two years of prints without replacing the ink.
EcoTank colour printers combine the high-quality printers Epson is known for with dramatic in-box cost savings and ultralow ink replacement costs. In addition, EcoTank printers eliminate the common frustration of running out of ink at inevitably the most inopportune time. Less ink refills also means less waste. When comparing EcoTank to a traditional printer, the ink included with the EcoTank is equivalent to about 20 sets of ink cartridges or more, depending on the model.
“The introduction of EcoTank marks a fundamental shift in the way we think about using colour in business and in the home,” said Keith Kratzberg, Executive Vice President, Epson America. “Epson EcoTank sets a new standard for colour printing, convenience and value. We believe that our new EcoTank printers are well-positioned to take a large bite out of the small business printer market.”
Unleashing Colour Printing
About 90 percent of the pages printed in North America are printed in black-and-white, not colour. Two-thirds of those pages could be in colour. Previously, a major barrier to colour printing has been the cost of ink replacements. EcoTank printers are loaded and ready with up to two years of ink – and when replacement ink is needed, the cost will be as low as $15.49 per bottle, or $62 per set of bottles. For example, a standard home printer requires approximately 20 sets of cartridges to print the same number of pages included with the equivalent EcoTank printer.
“Epson’s EcoTank launch represents a sea change in today’s printer market,” said Barbara Richards, senior consultant, InfoTrends. “Establishing a new printer category – Supertank – Epson is positioning itself for significant market expansion. The appeal of low-cost, hassle-free colour printing in business and in the home has potential to capture a significant share of the market.”
EcoTank printers are part of the Supertank category, and combine the latest in advanced MicroPiezo printhead technology with a large ink reservoir to create an entirely new printing system. EcoTank is available in five models for the home and small-to-medium business, offers a two-year limited warranty with registration, and has built-in wireless for easy printing from tablets and smartphones across a range of operating systems, as well as through Epson Connect solutions.
“Best Buy is proud to carry Epson’s new SuperTank printers that offer consumers a new alternative to traditional printing,” said Sherry Zah, Director of Merchandising, Best Buy Canada. “This innovation is offering our customers the opportunity to maximize their printer use and minimize time spent replacing ink. This is a winning scenario for anyone who relies on a printer.
“We’re excited to be debuting a new technology category,” said Pete Gibel, SVP Merchandising, Staples Canada. “Epson’s EcoTank printers are giving consumers what they have been asking for: a hassle-free colour printing option. These new printers for business and consumers have tremendous potential.”
WorkForce Pro WF-R4640 EcoTank All-in-One, powered by PrecisionCore – for the small business, with an in-box ink yield of up to 20,000 black and 20,000 colour pages and print speeds of up to 20 ISO ppm (black) and 20 ISO ppm (colour). The WF-R4640 delivers Performance Beyond Laser, producing print-shop quality prints with up to 70 percent lower total printing costs vs. colour laser. It features a 580-sheet capacity, auto 2-sided printing, copying, scanning and faxing, and a 4.3” colour LCD.
WorkForce ET-4550 EcoTank All-in-One, powered by PrecisionCore – for the home office, with an in-box ink yield of up to 11,000 black and 8,500 colour pages; high-speed, laser-quality black text; and print speeds of up to 13 ISO ppm (black) and 7.3 ISO ppm (colour). The ET-4550 features a 2.2” LCD, auto 2-sided printing, a 30-page Auto Document Feeder, and a 150-sheet paper capacity.
WorkForce ET-4500 EcoTank All-in-One – for the home office, with an in-box ink yield of up to 4,000 black and 6,500 colour pages and print speeds of up to 9.2 ISO ppm (black) and 4.5 ISO ppm (colour). The ET-4500 features a 30-page Auto Document Feeder, a 100-sheet paper capacity and a 2.2″ LCD. It also includes built-in Wi-Fi Direct 10, and easy printing from iPad, iPhone, tablets and smartphones.
Expression ET-2550 EcoTank All-in-One – for the home, with an in-box ink yield of up to 4,000 black and 6,500 colour pages and print speeds of up to 9.2 ISO ppm (black) and 4.5 ISO ppm (colour). The ET-2550 features a 1.44” colour LCD, PC-free photo printing with a built-in memory card slot, and a 100-sheet paper capacity. It also includes built-in Wi-Fi Direct, and easy printing from iPad, iPhone, tablets and smartphones.
Expression ET-2500 EcoTank All-in-One – for the home, with an in-box ink yield of up to 4,000 black and 6,500 colour pages and print speeds of up to 9.2 ISO ppm (black) and 4.5 ISO ppm (colour). The ET-2500 comes offers easy one-touch copying to get high quality copies fast, and a 100-sheet paper capacity.
Pricing and Availability
The Epson Expression ET-2500 EcoTank ($459 MSRP), Expression ET-2550 EcoTank ($479 MSRP), WorkForce ET-4500 EcoTank ($529 MSRP), WorkForce ET-4550 EcoTank ($599 MSRP) powered by PrecisionCore, and the WorkForce Pro WF-R4640 EcoTank ($1,399 MSRP) powered by PrecisionCore will be available September 2015 through Staples, Best Buy and www.epsonstore.ca. For more information and availability, please visit www.epson.ca/ecotank.