Press release by Ricoh Imaging
Ricoh has announced the release of the Ricoh Theta S, the newest model in the Ricoh Theta series of spherical cameras that capture 360-degree scenes surrounding the user. Unveiled in Berlin at IFA, the world’s largest consumer electronics show, the camera features extra-high resolution, fully spherical photos and videos in one simple shot, a live preview function and even greater compatibility with social media platforms.
The Ricoh Theta S, which retains the lightweight portability of the current model—the Ricoh Theta m15—captures high-resolution spherical images of up to nearly 14 megapixels. It can also record spherical video in full HD (1920 x 1080 pixels at 30 fps) with a maximum recording
time of 25 minutes. The better quality images are enabled by an enlarged image sensor and fast f/2.0 lenses to allow more light through Ricoh’s proprietary ultra-small twin-lens folded-optical system.
Also, superior image processing technology and bulb mode for long exposures produce spherical still images with less visual static, even in low-light settings. Spherical images can be uploaded to theta360.com; shared via Facebook, Twitter and Tumblr; and posted to Google Maps, Google+ and YouTube 360°Channel. The application program interface (API) for Ricoh Theta S is based on Google-supported Open Spherical Camera API for compatibility with Google’s services.
Coinciding with the launch of the Ricoh Theta S, Google Maps has introduced the new Google Street View app that allows you to capture and publish your photo spheres instantly to Google Maps for people all over the world to explore. The app also offers the ability to shoot photo spheres and to connect to spherical cameras. This new capability to connect to spherical cameras makes it easier than ever to create Google Street View experiences.
The new Ricoh Theta S app for smartphones and tablets can be used to configure settings and instantly view spherical photos and video via wirelessly connected devices. An improved Wi-Fi module transfers data four times faster than the current Ricoh Theta model. The Ricoh Theta S also boasts a fully updated design and user interface. Usability has been improved with an elegant but practical sure-grip black rubber coating and handy face-mounted LED mode indicator. Internal memory has been increased to 8 GB. The original Ricoh Theta was launched in 2013 as the world’s first mass-produced camera to capture fully spherical images. Since then, the series has inspired a unique genre of visual creativity for capturing everyday scenes from an all-new perspective.
The Ricoh Theta S will sell for a pre-tax price of $449.99 in Canada. Ricoh Imaging will market the Ricoh Theta S, which was developed and manufactured by Ricoh.
Quotes from Ricoh, Ricoh Imaging and Google Maps
Wataru Ohtani, Ricoh’s Corporate Associate Vice President and General Manager of the New Business and Platform Development Center, said: “Ricoh pioneered the spherical camera market and thereby revolutionized how people view the world. This new model offers even higher image quality than before to satisfy both early adopters and people who enjoy communicating creatively through social media.”
Noboru Akahane, Ricoh Imaging’s President and CEO, said: “We are delighted to offer users increased value and richer 360-degree experiences with our new RICOH THETA S. The model’s enhanced image quality and other exciting new features are sure to expand the scope of RICOH THETA fans in all-new fields.”
Charles Armstrong, Google Maps Product Manager, said: “The Street View app allows people all over the world to explore user contributions, Google’s own imagery, and their own published photo spheres through a seamless world map of landscapes, landmarks, business interiors and more. The RICOH THETA S is a great tool to create this imagery, and we hope it inspires people to contribute to the map.”
Accessories now available
1) Strap attachment (colors: Silver, gray, green, blue, orange)
A strap can be attached to the camera via the tripod socket.
2) TH-1 Hard Case
Made from strong, transparent polycarbonate, this hard case offers IPX7-equivalent waterproofing, perfect for shooting in wet conditions (Not for underwater use. Must be remotely operated by a smartphone). Equipped with a tripod socket to attach various accessories.
Product name: TH-1 Hard Case
Product color (base only): Black
3) TS-1 Soft Case
Small and lightweight, this black or white synthetic leather case is functional while still providing robust protection. Compatible with the strap attachment.
Product name: TS-1 Soft Case
Product color: White and black
HDMI, the HDMI logo and High-Definition Multimedia Interface are the trade