Sony Announces New Power Zoom Lens and Action Cam

by Photo Life
The E PZ 18-110 mm f/4 G OSS

The E PZ 18-110 mm f/4 G OSS

Press Releases From Sony Canada

Sony Introduces 18-110 mm Super 35 mm / APS-C Lens With Power Zoom Capability

Offering moviemakers a powerful new creative tool, Sony has developed an advanced Super 35 mm / APS-C format power zoom lens that starts at 18 mm wide angle and extends to 110 mm at the telephoto end (27 mm – 165 mm equiv. in 35-mm format). The new lens has a 6.1x high zoom ratio, even with inner focus, and maintains a constant f/4 maximum aperture throughout its zoom range for beautiful depth of field effects and stable exposure control.

An ideal companion to a wide range of α cameras, from the PXW-FS7 professional camcorder to interchangeable-lens cameras such as α7 series and α6300, this G LensTM delivers image quality that will satisfy even the most demanding of professional users. It consists of 18 elements in 15 groups, including 6 aspherical elements and 3 ED (Extra-low Dispersion) glass elements and features a 7-blade circular-aperture design. This highly intricate design delivers extremely high-resolution image quality and is particularly suited to professional 4K movie shooting.

The E PZ 18-110 mm f/4 G OSS is only the second lens to benefit from Sony’s Smooth Motion Optics (SMO) design and construction, which has been developed to eliminate unwanted image shifts while making adjustments during movie shooting. SMO addresses three particular aspects of lens operation that can have a significant impact on movie quality: Focus Breathing, where shifts in angle of view during focusing are minimized by an internal focus mechanism; focus shift, where small shifts in focus that can occur during zooming are eliminated by precise focus tracking adjustment, and Axial shift, where axial image shifts during zooming are minimized by a constant length design.

The high level of operability and quiet operation of the new lens makes it a compelling proposition for its integration into professional movie-production environments. Its three separate rings give control over focus, zoom and aperture, with optimal torque for a satisfyingly responsive, professional feel. Both servo and responsive manual mechanical zoom are fully supported, and the zoom ring direction is switchable to match individual user preferences. Additionally, the lens length remains constant during any changes, making it easy to use with matte boxes and other lens accessories. Also, in a first for Sony α lenses, a 0.8-mm pitch focus gear is built right onto the ring, providing direct compatibility with standard focusing accessories.

Optimum optical performance and operability is complimented by a dust- and moisture-resistant design, making the lens ideal for location use. Extra versatility is afforded by Optical SteadyShot technology that provides in-lens image stabilization during handheld shooting. The lens also features a compact and lightweight design making it a truly mobile solution. Additional flexibility is afforded when used with the SEL14TC and SEL20TC teleconverters for 1.4x and 2.0x extension of focal range.

The E PZ 18-110 mm f/4 G OSS Super 35 mm / APS-C power zoom lens for professional movie-makers and photographers will available in North America from November 2016, priced at approximately $4500.

FDR-X3000 (PRNewsFoto/Sony)

FDR-X3000 (PRNewsFoto/Sony)

Sony Announces new Flagship 4K and HD Action Cams with Superior Image Stabilization
New 4K and HD POV Cameras Feature Balanced Optical SteadyShot Image Stabilization, Live-View Remote, 4K Time-lapse Capture and Other Professional Capabilities

Sony Electronics has introduced their first POV cameras to feature the innovative Balanced Optical SteadyShot (B.O.SS) image stabilization technology, the FDR-X3000R 4K model and HDR-AS300R Full HD model.

The flagship feature of the two new cameras—Balanced Optical SteadyShot—is an advanced form of image stabilization where internally, the camera’s lens and sensor are joined and moved together to compensate for camera shake caused by excessive motion, whether shooting handheld with optional accessories or during a fast-paced sporting activity. This is a particularly effective technology when paired with a POV action camera design as it ensures captured video footage is smooth and stable—even in 4K or high-frame-rate shooting modes.

Advanced Movie-Making Capabilities
The versatile new FDR-X3000R and HDR-AS300R Action Cam feature a new ZEISS Tessar lens with significantly less lens distortion than previous models. They are also equipped with a new back-illuminated Exmor R CMOS sensor with large pixels designed for 16:9 aspect ratio video plus a powerful BIONZ X processor, ensuring that video quality remains consistently strong across all settings.

The new cameras utilize full pixel readout without pixel binning technology to produce exceptionally high resolution and accurate colours in both 4K (FDR-X3000R only) and Full HD videos. This allows them to read and process data from all of the sensor’s pixels, producing highly detailed video content with minimal noise and “jaggies” in a variety of formats including the high data stream XAVC S codec (100Mbps in 4K and 50Mbps in Full HD). The FDR-X3000R can also shoot 120p in Full HD and HDR-AS300R can shoot 120p in HD for impressive slow-motion footage. Both cameras offer a new angle of view adjustment, with a 3x smooth zoom or preset “wide,” “medium,” and “narrow” settings. This allows shooters to get even closer to the action during movie recording, and reducing barrel distortion common with wide view POV cameras.

FDR-X3000R and HDR-AS300R each have a built-in stereo mic with wind noise reduction to reduce the impact of wind interference on overall audio quality, and are equipped with stereo microphone input for advanced recording.

Live-View Remote and User Interface
Sony’s new Action Cam models will be offered in a kit with a compact Live-View Remote that is about 30% smaller than previous version. The remote, with a mountable design, acts as an extension of the camera and allows users to see what is being recorded when the camera is not accessible. The remote has the ability to control various functionalities including shooting settings, start/stop recording, power on/off and more. It also features an “auto display off” mode that turns off its LCD screen display automatically during shooting in order to save power of both camera and remote.

The versatile remote accessory can be attached to various optional accessories such as Finger Grip (AKA-FGP1), Shooting Grip (VCT-STG1) or Handlebar Mount (VCT-HM2) using supplied mount adaptor, or worn as a wristband using supplied belt. Users can also utilize Sony’s PlayMemories Mobile application—available for both Android and iOS—to control the new Action Cam with a smart device.

Based on extensive feedback from athletes, filmmakers and more casual users, the new cameras and Live-View Remote feature a more in-depth user interface and menu system, with a rich indication of camera settings that makes it easier to navigate menus and customize settings as needed.  The new models also offers “Wi-Fi high power mode,” which extends to communication distance between the camera and Live-View Remote for more flexible shooting.

Additional Feature Enhancements
The FDR-X3000R and HDR-AS300R both include a unique Time-lapse Capture feature that shoots still images in pre-set intervals that can later be transformed into a stunning 4K time-lapse movie utilizing the Action Cam Movie Creator software. The Action Cam App can also create time-lapse movies in Full HD.

Built-in GPS inherited from previous models is available, allowing location tracking and speedometer to be added to the video file when Action Cam Movie Creator is used. This also allows GPS Data Overlay on video to read your speed data and generate another video file14 that includes your route, speed information, etc.

Additionally, an updated version Sony’s own in-built movie creator—Highlight Movie Maker—is available in the new cameras. The innovative feature, which now utilizes face-detection technology, automatically assembles footage into a video highlight package and pairs it with custom music for the ultimate viewing experience.

For the more advanced user, there are an expanded scope of manual controls and setting adjustments including white balance and auto-exposure shifting. Loop recording is also available, allowing users to maximize usage of available memory card space to ensure they get the exact shot they are looking for.

The FDR-X3000R and HDR-AS300R have a splash-proof body and are waterproof with supplied Underwater Housing (MPK-UWH1) that is certified down to 197 ft. (60 m) in depth. A new range of accessories for Action Cam has also been announced, including the Finger Grip (AKA-FGP1), which is an ideal travel accessory as it enables flexible one-handed shooting and the MC Protector (AKA-MCP1) for extra protection from lens scratches and dirt.

Pricing and Availability
The new Sony FDR-X3000 will be sold as body only for about $550 and will be offered as a kit (model FDR-X3000R) with the new Live-View Remote for about $700. The new Sony HDR-AS300 will be sold as a body only for about $400 and will be offered as a kit (model HDR-AS300R) with the new Live-View Remote for about $550. The new AKA-FGP1 finger grip will be sold for about $40, and the AKA-MCP1 lens shield will be sold for about $50.

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