Press releases from Sony Canada
Sony Launches New Flagship Guide Number 60 Flash
New HVL-F60RM Combines Overwhelming Continuous Flash Performance with Advanced Operability and Wireless Control
Sony Electronics has announced a new flagship addition to its digital imaging range with the launch of the HVL-F60RM Flash.
Addressing the needs of the increasing numbers of professional photographers adopting the Sony α system, the HVL-F60RM offers high-power flash output, reliable continuous performance and advanced control features with integrated radio control options.
The HVL-F60RM has a guide number of 60 and covers illumination angles from 20mm to 200mm, providing uniform wide-range zoom coverage without shading with continuous shooting up to 220v flashes. The use of heat resistant materials and the deployment of new advanced algorithms means that heat resistance has been increased by as much as 4x compared to the previous model, HVL-F60M.
Further improvements have been made to the recycle time which has been reduced to 1.7 secondsv or just 0.6 secondsv with the new External Battery Adaptor, product code FA-EBA1. A unique benefit of previous Sony flashes, Quick Shift Bounce is included, allowing the photographers to quickly shift from horizontal to vertical orientation, 90 degrees left or right, upward by up to 150 degrees, and downward by 8 degrees for flexible positioning and optimum lighting for a wide range of scenes.
Independent light output level (LEVEL -/+) buttons allow direct control of output or compensation, supporting an efficient workflow. A comprehensive display facilitates adjustments and flash output level confirmation, and also provides intuitive access to flash output settings for paired wireless flashes.
Functions can be freely assigned to the unit’s four-way controller, center button, and control wheel for easy access when required. Furthermore, TTL flash output can be memorized and recalled in manual mode when needed for immediate use or use after minor adjustment. This is another feature that can simplify manual workflow and save time.
The dust and moisture resistant designvi of the HVL-F60RM allows flash shooting even in challenging environments and a new optional Rain Guard vii, product code FA-RG1, provides added protection to the connection between the flash and camera viii. Another example of the complete attention to detail that has gone into the design of the HVL-F60RM, is the metal foot of the Multi Interface Shoe connection which has been re-designed for increased rigidity and reliability.
A pre-requisite for leading-edge studio set-ups, the wireless radio communication is non-directional so receiver flash units can be positioned anywhere up to approximately 30 metersiii away from the camera, even in situations where reflectors or other obstacles would interfere with optical communication. A HVL-F60RM mounted on a compatible camera ix functioning as transmitter can be paired with off-camera units functioning as receivers. Multiple flashes are supported with the user able to use up to 15 flash units, assigned in to up to 5 groups x or wireless flash control and the use of a pairing system effectively prevents interference from other electronic devices.
Pricing and Availability
The new HVL-F60RM will be available in April 2018 priced at approximately $730 CA.
The new FA-EBA1 will be available in April 2018 priced at approximately $330 CA.
The new FA-RG1 will be available in April 2018 priced at approximately $30 CA.
Sony Introduces Dual-camera Shooting Solution for RX0 with Launch of new Release Cable
Sony Electronics has announced the latest addition to its family of RX0 solutions with the launch of a new Release Cable, model VMC-MM2.
Helping to break down barriers to shooting style and image expression, the VMC-MM2 is a new solution for convenient dual-camera shooting, freeing the user to capture two different perspectives simultaneously.
The ultra-compact dimensions and superb image quality offered by the RX0 make it the ideal accompaniment to other cameras for dual-camera capture. By mounting an RX0 to the Multi Interface Shoe or bracket/rig, users can use the RX0 to shoot high quality images concurrently with their main Sony α or Cyber-shot camera body. The VMC-MM2 cable realizes simultaneous photo/movie shooting with just a single press of main camera’s release button. This enables the user to capture one moment in two different ways, with a variation of angle of view, depth of view or frame rate. The cable also has a coiled design with a right-angle connector to minimize clutter and keep it clear of the EVF during shooting.
This form of dual-camera shooting is especially useful for wedding, event and press conference photographers and journalists. It offers the opportunity to capture multiple perspectives using different angles of view that can be edited and packaged into an impactful series of work.
Pricing and Availability
The new VMC-MM2 will be available in April 2018 priced at approximately $60 CA.